I recall hearing Quality Control as a major wake up call for me. Until that point I was very skeptical of all hip hop, thinking that the best the genre had to offer was on commerical radio. The allure of J5 was an indie crowd appeal, proven by several stints at Bonnaroo. They gave us relaxed, throwback, motown hip hop that dealt lyrically with more down to earth matters than sex, violence, and gangs. DJs Nu Mark and Cut Chemist provided beats that were the antithesis to commercial hip hop, using very jazzy live drum beats.
Now what?
It seems on this new disc that the corporate machine that is Interscope Records forced our boys to create a more MTV-ready, easily marketable record. I'm not saying they've "sold out;" that term is soulless. With the exception of the beats, this is classic J5: soulful harmonizing, positive lyrics, and a very laid back feeling.
But something's missing.
The other major draw of J5, and a fact that can be heard repeatedly in the lyrics of the first two albums, were the two DJs that brought it all together. Cut Chemist and Nu Mark melded their massive talents together to form the simple beats that made J5 a monster hip hop force that it is today. But, because of a new solo disc, Cut Chemist is nowhere to be found on Feedback. As a result, Nu Mark turns to other DJs to help with the beat making process, and, as I see it, they wound up with very average beats. I realize that no artist can, or should, make the same album more than once; everyone grows both artistically and stylistically. But when a completely imaginative group start thinking inside the box, at least a little disappointment will follow.
Having said all that, Feedback is still, compared to the hip hop on the radio, a very original, better-than-most hip hop album that will keep most J5 fans happy for years to come. After the first few tracks, this new CD is amazing, in a different way than the first two J5 albums. My review would have been much more negative if they had simply put out "Quality Control Part Two."