This album is much darker and grittier than the first one. The sound recording sounds intentionally analog-ish, deviating from that polished, big budget studio sound of the first album. If the idea was to capture the claustrophobic grainyness of the ghetto, then they've done it. Almost too well.
The sound is so seeped in grey-cloud moodiness that I had to stop it at one point and think pleasant thoughts of birds chirping and rivers running.
I mean, I liked the album. I guess. Or more accurately, I like Obie. I think he has a trademark voice and a presence that really could be better utilized. Obie doesn't have to be overshadowed by the remnants of people like Eminem and 50 Cent. His sharp voice and sometimes quick lyrics alone are capable of placing him among the A list artists. Talent is definitely not an issue. His rhymes are clever and so carefully crafted that I'm still finding new things on his old album. Already I've heard a few keeper lines on the new one.
So why does Obie and this album feel so B-listed?
I think it's memorability. There's nothing really memorable about this album. I mean, we're reminded by so many other rappers about this whole anti-snitch politic that there really is no reason to pay much attention when Obie is next in line to beat this dead horse. And the same goes with all the tough-talk songs like "Kill Me a Mutha" and "Violent" and "Average Man" and...wait! "Average Man" was from the last album wasn't it? Oh well... I think I see a pattern here.
Or not a pattern. What we're really seeing is marketing.
And that's what so depressing and defeating for a guy like Obie. With a good producer who can coach him on expanding his palette and subject matter a little bit, we might get more of songs like "Wake Up" which manage to be ghetto but a little more relevant and worth remembering.
Actually, I think the whole "bar" concept was a step in the right direction. They just never really completed the step. I thought "Cheers" with its irish green cover design, was kind of clever for a self-described "big lip" black guy. Right away, I thought I was buying a concept album that might use the bar as a background setting. Men love to talk sh** at bars, and the whole "Cheers" concept could have been the stage for Obie to tell some ghetto stories, but in a drunken fashion. And like all drunken stories they easily lend themselves to humor and exageration -- or just plain fiction! "Got Some Teeth" felt like it wanted to go there, but seemed transparent in its agenda to reach Em's audience.
Just the same, "Second Round's on Me" could have been a nice continuation of that concept. And if "Cheers" was the playful side of drinking, "Second Round" would have been the darker side. The tales told "at the bar" could be more self-reflective and regretful, like the songs "Mama" and "Obie's Story", which actually are the highlights of this album. The song "Mama" is, not lighthearted, but serve as the light and shade that every good album has. The song is produced by JR Rotem and has that 70's inner-city feel that matches perfectly with Obie's voice and vision. It airs out the album a little. And the last cut on this album, "Obie's Story" shocked the hell out of me, since it's so believable it's heartbreaking. And it's without a doubt one of the most ambitious songs I've heard -- the beat actually changes tone several times, oscillating from a childlike upbeat rhytm to aggressive and back to a celebratory optimism.
I'm not giving up on Obie. Of all of Aftermath/Shady's recent artist dispatch, Obie feels the most authentic to me. The Game put out a solid album with the Documentary, but his persona outside of the album seems uncertain. Busta is not convincing as a cocaine obsessed street hood, though sonically that album is one of the best I've heard. Obie, on the other hand is the least pretentious and actually seems like the guy you'd see rapping on the corner -- and you'd stop to listen to him. My advice is lets start a tab with Obie and tell the bartender to keep 'em coming. If he's smart, his next album will have JR Rotem as the exclusive producer, since he by far brings the most sophisticated tracks on here. Sooner or later Obie is gonna give hip-hop a classic album. I just hope it's not too late when he does it.