In Colour

by

The Concretes

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the concrete's lastest offering, 'in colour,' is chocked so full of hooks, glistening guitars, quaint vocals, and charming harmonies that it seems impossible that it was created by folks who spend a significant portion of the year in the dark.

in the lead single, 'on the radio,' victoria bergsman comes off a karen carpenter acolyte and the results are nothing short of thrilling. it's got one of the best chorus' you've heard in awhile. it's an exquisite piece of pop and futher proof that the best pop in the world's coming out of scandanavia. and don't see be surprised to see it haunting some future t.v. commercial (as did 'say something new' of their last album).

the rest of the album boasts similarly idyllic pop. 'sunbeams' revels in it's own charm. 'chosen one' displays the concretes ability to harmonize with the best of them. 'gray days' makes a slight foray into the country realm with nice violin and electric piano flourishes.

what's perhaps most impressive about the album is that it sounds completely unforced. with too many artists over-trying to make 'art' records, it's great to see a band focused on good, old-fasioned pop (can any pop song with a flute solo really be that bad? don't think so). for some it may come across as too cute or too twee (see: acid house kings and camera obscura are fair reference points for the 'in colour'), but those who do need to stop taking themselves so seriously.

'in colour' is a welcome relief to the current crop of 'serious' musicians who've forgotten that in the end a great song is about a great hook. for those who like their hooks, 'in colour' in a perfect place to start. it's unabashadedly pop and the perfect glimmering summer soundtrack.