Love's Great Adventure

by

Ultravox

Edit

"Love's Great Adventure" is a single released by Ultravox on the 12th October 1984, peaking at #12 in the UK Singles Chart. The style of this single is different from any of their preceding Lament singles, aiming for a more lightweight, pop-oriented approach.

The music video features the band members in a humorous parody of Indiana Jones, with Midge Ure being chased across deserts and forests by a ruthless treasure hunter. Midge Ure stated in his autobiography, If I Was, that the aim of the single and its video was to promote Ultravox as having a sense of humour, away from the seriousness of their previous releases. Also in the video is Ure's future wife Annabel Giles. The music in the video stops halfway through where a seemingly exhausted Midge Ure, tired from minutes of endless running around has to sit down for a moment and take a breather. He rests for a moment then takes a breath before standing up recovered and continuing with the song at which point the music starts up once again.

The song, based on a riff for a Levi's jeans commercial which was not taken up by the company, was not released on a studio album, instead appearing on their 1984 compilation album The Collection.