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Nov 2 2009
Jay-Z Still Banging On About Auto-Tune
At a time when many artists are fearful for the evaporating opportunities to make money out of their creativity, Jay-Z preaches a more positive message. In a recent interview with New York Magazine, he maintained “It’s a very exciting time in the music business. It’s almost like cowboys and Indians. We [are] pioneers at this time, discovering new ways to get music out there. We’ve always been entrepreneurs, so we’re going to embrace any type of vehicle.” However, there’s one direction he doesn’t want to follow, and he re-iterated the sentiments of his single D.O.A. which slammed the over-use of auto-tune. “Are we just going to sound like each other? Everyone’s going to sound the same? That’s what we’re gonna do? Don’t ya’ll know this is dangerous? And this is just how rock and roll got pushed from the forefront? We did this to rock and roll. Everyone was doing the hair-band thing on MTV with the tight pants. They all had the big hair, just different colored tights. It just became about more of a look and a sound than the emotion of the music. And that’s what hip-hop’s becoming. It’s losing the emotion — you can’t have emotion in the robotic voice. I can’t feel anything!" Whatever plans Jay-Z has to forge a new path in the record business, you can be sure it won’t involve auto-tune, and it won’t involve multi-colored pantyhose either.
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