Robin Beck (born November 7, 1954 in Brooklyn, New York) is an American female singer. She topped the singles chart in the UK in 1988, and Germany in 1989 with her single "First Time", which had come to the public's attention via its use in a Coca-Cola commercial. The Coca-Cola Co. had tapped the then 33-year-old American jingle singer because of her solid vocal performance on a 1987-1988 Coca-Cola jingle, that aired in most countries (although Coca-Cola spun her age to the press as 27).