Coco

by

Colbie Caillat

Edit

Who is Colbie Caillat? From the CD pix, she looks like a real pretty version of Jennifer Aniston, wholesome, all American girl. There's a mention of her being from MySpaceMalibu, so you expect light and breezy, but it's actually pretty mature and well thought out lyrics that gets your attention, even with the soothing acoustic guitar, the lyrics are pretty serious like "Midnight Bottle" about subduing one's loneliness with a drink(she was 22 at the recording of this CD) or moving away from a bad relationship in "Battle."

The first track "Oxygen" sets the tone of this album with her deep, smokey Rickie Lee Jones voice. With modest beginings, Colbie can be the next big thing, her understated grace and inate talent as a musician might be key to her success. She kinda reminds one of a female version of Jack Johnson or Donovan Frankenritter. So folks looking for something alternative to listen to, this is it.

I've followed Colbie's budding career via MySpace this past year, watching with great interest how she became the # 1 unsigned artist on that site, was put under pro management, then was signed to a major label, and now sees her debut record launch, complete with offical website where one can buy Colbie T-shirts, stickers, etc. It's a study in how you can make the public believe that an artist has come from virtually nowhere when in fact her rise has been pretty carefully planned out. Nothing wrong with career planning, but please, marketing/PR people, don't make it look like something it's not.

Her dad Ken Caillat helped produce this CD - he just happens to be the guy who helped produce one of the alltime bestselling albums: Fleetwood Mac's classic "Rumours" as well as other F. Mac albums. So I'm guessing he's got a pretty neat Rolodex of friends in the record biz if ya get my drift.

Having said that - before I get accused of being utterly unfair: Colbie does have talent - she has a sweet mellow voice, albeit not one that stands out from many other female singers in the acoustic folk/soul vein. She does seem genuinely nice and unpretentious - big bonus points for that in a biz where there are far too many divas.

For the past year, several songs from what is now her debut album "Coco" (her nickname) could be heard on her My Space page. "Bubbly" became the big hit - "the single" as it is known in the industry. "Battle" was always my personal favorite and I still think it's by far the stand-out in the batch of 12 tracks. "The Little Things" and "Magic" have been big faves with her My Space fans as well and they are sweet tunes which wisely put Colbie's sunny voice in the spotlight. (according to her bio, the born and bred CA beach girl grew up in Malibu and has often vacationed in Hawaii - sounds kinda like the TV character Hannah Montana!).

Whoever have been the caretakers of her My Space page this past year or two chose to tease the growing fanbase to the point where it was borderline sadistic. Everyone would desperately ask in the comment space on her page "When is your album coming out??!!" and yet it was not until this month that it was finally released. This strategy could have easily backfired: her fans are overwhelmingly teenage girls and twentysomething women and like most young 21st century consumers, they will often loose patience and move on to the the next "hot" thing. However, her fans have proved to be loyal so far - the result is that "Bubbly" shot to the top of iTunes this week and the album followed suit. Her My Space page gets about 50.000 plays - a day - and her total is past 10 million, going back to 2005.

One very unfair practice on My Space is that of so-called "auto bots" which is software that enables a My Space user to automatically "add" friends to their page, which is clearly cheating and officially not allowed on the site, but is becoming more and more common. Reading the comments on Colbie's page, it appears that autobots were used. However, it is also well-known that teenage girls and twentysomething women can make a brand or a name popular in no time because of the "viral" "wildfire" nature of their networking via the web and textmessaging and cell phones. Ya wanna be big? Tell a girl and she will tell 5 girls and they will tell 5 girls in turn, and so on.

I bought the CD today, listened to it, skipping the tracks I was already familiar with for now. My taste in music is unsually eclectic - I will listen to almost anything or at least give it a fair chance. And I love a lot of new music that "old" people like me (I'm 42) wouldn't touch with a ten-foot pole - lots of snobbish babyboomers out there!

However, I have to say that the record ultimately felt like an anti-climax after all the teasing. I had hoped for more songs of the "Battle" caliber, more variety, more strongly defined melodies. I'm not asking for heavy duty lyrics - after all, Colbie is just 22 and thankfully not pretending to be singing "the blues" by way of blue eyed soul music. (Joss Stone and Amy Winehouse - are you listening?) But a little more surprises would have gone a long way.

But ultimately, this is a sunny breezy summer album which is what many people supposedly want and need at this point, with our world going to the dogs in so many scary ways. I used to think that we songwriters could wake people up and give them food-for-thought, at least once in a while - now I think that perhaps we are increasingly like the stoic classical quartet that keeps playing on the deck of the "unsinkable" Titanic, right up until she sinks. In other words: songwriters are perhaps merely here to entertain the people - rich, middleclass, working class and poor - on first class, second class and below deck until the bitter and possibly ugly end. Colbie entertains, nothing more, nothing less and I guess there's nothing wrong with that. She seems sweet enough and I'd rather have her be the number 1 artist on iTunes than any of the unnamed divas we are used to seeing these days.

The video for "Bubbly" is very pro and slick , but like a bowl of candy, hard to resist: makes you wanna head to the beach and cuddle up with your boyfriend or girlfriend at the bonfire. Malibu or Hawaii or any other beach for that matter.

3 stars for Colbie's personality, for a sunny album, for excellent production that puts the Ace - her voice - right up front and doesn't bury it under a mess of drum and bass and guitar and keys - or worse - drum machines and synths. And she did pick up the guitar a few years ago and also co-wrote all of the songs - she gets bonus points for that.

I predict that we may see her in feature movies soon, following in the footsteps of Mandy Moore?